Monday, December 6, 2010

Blog # 5

1. Are you content with your group's draft of your PSA? Why or why not?

I haven't actually seen the rough draft yet, however, I am really happy with all of the shots we got of all the scenes, and I trust my group members. I'm sure they did a wonderful job with the editing that has been completed so far. I'm excited to see the draft and continue editing this coming week until our PSA is ready for audiences and public access to see. I want it to make sense.

Blog # 4

1. Where is your group in the video production process?
2. What needs to be completed?
3. What is working out well?
4. What have been the obstacles?

1. Our group has finished filming, and we have completed our ROUGH draft. We still have a fairly massive amount of editing to do to make it great and what we want it to be.
2. We need to finish our editing.
3. We've filmed things multiple times, so we have different angles to work with and different speeds to show it at.
4. Our biggest obstacle is going to be sound. We still need to record all of our voice overs and find the music we want, and then be able to edit the music so that it works with the shots.

Blog # 3

1. What has been the most challenging part of your PSA thus far?

1. The most challenging part of our PSA so far, by far, has been organizing our ideas within our group. Every time we think we have a great idea, we run into problems or better ideas, and then we have to reboot, start over, go back to a blank sheet of paper. All four of us are excited, but we have such different ideas that we aren't always on the same page. We are having trouble deciding on one specific overall idea. It's not a bad thing that we all have different ideas, in fact, that's really great because there is so much diversity and so many great ideas within our group. It is, however, challenging, when you're trying to find a happy medium between four people.

Blog # 2

1. Overall, how did your group's pitch go? -- reflect and evaluate.
2. Is your messsage of public/community interest?
3. Who is your target audience and how will your form/style appeal to them?

1. Our pitch went really well, in my opinion. Our group was excited to deliver our ideas to the class, the teachers, Alex and John. We rehearsed a few times the two days prior to pitching the PSA idea. We received great feedback, especially from John. Walker also had a comment that we thought about: making it more interesting for a audience. We felt good about our ideas, and for the most part, kids seemed to agree that it was a relevant issue in our society.

2. YES. Our topic targets a specific age group: High school and college students; prevalent people in our society. Our video includes side affects of a presription drug that can get extremely out of ontrol when abused. People don't usually hear about negative affects of drugs unless they're illegal. As a high school student, I've always heard about how terrible heroin, meth, crack cocaine, and other illegal drugs are, but never about how life threatening prescription drugs can be when abused. I didn't know that kids who use prescription ADHD medication to party harder, get high, study for longer periods of time while staying focused, lose weight, and stay awake and get addicted to the prescription are endangering their lives. ADHD medication, specifically Aderol, when abused, kills the connections in your brain that is described as the "happy center". Once those connections are broken, they are unable to reform, permanently. This means that the abuser has pushed their brain into depression that will not go away. Hospitals see young adults (around 16yrs old - 22yrs old) who think they are having a heart attack, but it's their increased heart beat from Aderol abuse.

3. Our target audience: High school and college students who are feeling stressed and are considering turning to drugs to help them complete all of their work or have more fun. Our form is a fast-forward "what if". A normal student, making a decision. When they decide to try the prescription, a snap-shot of what the students life will be like in the next few weeks occurs: at high speed, zipping through. At first it seems fun, but then the student is addicted and over dosing on the drug and it quickly spirals out of control: The life is slowing, turning black and white, music is warping, and the student is unhappy and their life is in danger. The audience sees what would happen if a specific decision was made and how it would play out. Since it goes so fast, the audience will only understand afterwards what has happened. The overall affect of Aderol abuse is terrible. Hopefully it will be exciting and informational at the same time.

Blog #1

1. What is the role of public service announcements in our media culture?
2. What are some of the topics your group thought of for your PSA?
3. What is your group's plan for your PSA?
4. What role did you play in creating the plan?

1. Public service announcements have one main role in media culture: Influential message. All public service announcements are trying to convince the public to do "the right thing". Whether it's picking up litter off of the street and throwing it in the garbage can, or not doing heroin, or choosing to eat healthy, all public service announcements are influential.

2. Topics my group thought of include: "Just Dance", "Be Happy", and "Drug Addiction"

3. My group's plan: Start with "Drug Addiction". Which drug is often abused and can be very dangerous but isn't publicized as that? We decided to go in the direction of Aderol, a prescription drug used to help people with ADHD. Next, research the drug and possible side affects, when used WITHOUT prescription and the addiction possibilities. Write up a story board, get feedback on ideas, refine story board, begin filming. Filming completed in 2 - 3 days. Edit for rough draft. Get feedback on rough draft, refine draft, turn in final.

4. I didn't have a specific "role" in creating the plan; we all contributed ideas. In the actual plan, my main role is filming/camera work. I love the filming aspect and evaluatnig different angles and ways of creating a shot.